Will be marked as the year of the reunion. After three years waiting, Rock in Rio returns home to Rio de Janeiro in the same month that also marks the one year countdown for the next festival that will take place in São Paulo, called The Town. 700 thousand tickets were sold in less than 90 minutes for this edition of Rock in Rio. With a lineup full of stars, ranging from Heavy Metal to Pop, names like Iron Maiden, Post Malone, Justin Bieber, Guns N Roses, Green Day, Coldplay and Dua Lipa take charge of the festival.
The first weekend of Rock in Rio, in Rio de Janeiro, got off to a great start. With a sold out capacity (100 thousand people per day), the first three days of the festival were marked by great concerts and moments of great energy, smiles and joy, hundreds of thousands of people who watched what is already being considered one of the shows in this edition: Post Malone. The day before the show, visibly in love with Brazil and Rock in Rio, Post Malone surprised everyone by appearing unexpectedly in the crowd watching Iron Maidon’s show wearing a Brazilian shirt.
From the same creators of Rock in Rio, The Town will be the biggest festival in São Paulo and one of the biggest in the world, debuting in the great metropolis on September 2, 2023, and will continue during the 3rd, 8th, 9th and 10th, at the Autódromo of Interlagos, in an area of 350 thousand m2, which will be completely renovated. The new festival is already positioned as an event of great relevance, not only for the capital of São Paulo, but also for the whole of Brazil and already has more than 80 thousand followers on its social networks, launched a few weeks ago.
Expected to receive around 600 thousand people for more than 230 hours of music, Cidade da Música will have seven large spaces, including five stages, where the public can immerse themselves in new and unforgettable experiences. With scenography inspired by icons of São Paulo architecture and featuring a unique diversity of rhythm and union of tribes, The Town arrives in São Paulo with the support, strength and empowerment of grown-ups, which can be seen in the investment of $60 million dollars. An economic impact of US$330 million is expected, the largest ever seen in the capital, in addition to generating more than 27 thousand direct jobs.
“It is a great pleasure to start the countdown to the opening of the gates of The Town, which promises to enter the list of the largest in the world. We want not only to honor the largest metropolis in the Brazil, but also to provide more experiences and memorable moments for the public. In short, The Town will celebrate the mix of different cultures and stories that are found in the constant artistic manifestations of the city”, says Roberto Medina, creator and president of Rock in Rio and The Town.
